[Recorded] The Strategic Business Forum: Pricing For Success

Whether you are an established business owner, just starting to think about starting a business, or somewhere in between, it’s probably a good time to take a look at your pricing. In partnership with the business experts at New Work Revolution, the SVP Alliance brings you this workshop where we’ll cover different pricing strategies in the context of business and value generation broadly, then use the framing of our industry specifically to compare approaches. In the process, we’ll talk about the realities as well as hopefully dispel some myths around pricing and value in veterinary diagnostic pathology.